TOSHIBA TOUCHING SOUTH AFRICAN AUDIENCES WITH NEW 3D CINEMA AD
“Consumers see cinema as part of the whole cinematic experience, along with popcorn, trailers and the main feature,” says (spokesperson) of Toshiba who are gracing South African cinemas with their very first 3D advert. As part of their inter-continental “Touchpoints” marketing campaign, Toshiba has contracted Cinemark to screen their inspiring 120” advert that takes the viewers cinema experience to new dimensions.
SINGAPORE AIRLINES FLY ONTO THE BIG SCREEN
Recently named the world's second largest airline in terms of market capitalisation by the International Air Transport Association; Singapore Airlines is breaking into the South African market with a bang hitting all of Cinemark’s premium cinemas across the country.
CINEMARK DISPLAY CREATIVE LIFE-SIZE EVOQUE MODEL
Evoque, the smallest, lightest and most fuel efficient Range Rover ever manufactured, has recently completed a 9-day campaign with Cinemark displaying a creative reproduction of the internationally acclaimed urban vehicle in the cinema foyer at Greenstone mall in Johannesburg.
3D CINEMA AD CAMPAIGN GIVES RED BULL WINGS
Red Bull, the renowned cheeky elixir that gives you wings, has given their latest advertising campaign the same elevation with their latest 3D cinema advert through cinema advertising gurus, Cinemark. The international advert hit local screens with the release of the much anticipated Marvel masterpiece; Thor on 29 April 2011.
THE FUTURE OF CINEMA IS THREE DIMENSIONAL
Since the turn of the century, cinema has been at the forefront of revolutionary media trends. Evolving from excitement of technicolor and stereo sound in the 1940s, Hollywood’s digital future is encapsulated in 3D! Cinemark, leading cinema advertising agents, are proud to be associated with the massive roll-out of 3D cinemas bringing Ster Kinekor’s total to 58 screens nationally.
The World’s Best Adverts Brought To Your Doorstep
The advertising industry is deservingly applauded for their innovation and trend-setting creativity for which Cannes Lions crowns the world’s best every year.
Cinemark Recognised At Most Awards 2010
Cinemark, leaders in cinema advertising, were recognized for their work in the media space at the prestigious MOST awards, held on 01 September at The Venue in Melrose. Cinemark competed with various top players in the industry under the TV and Cinema category and were the only cinema media company acknowledged with overall third place in the respective division.
Cinemark Project A Powerful Message
Poignant and powerful! Superlative adjectives that aptly describe the award-winning film advert produced by Ogilvy Johannesburg for The Topsy Foundation. The 95” advert depicts 90days in the life of an HIV/AIDS patient, Selina, revealing her dramatic recovery after administering Anti-Retroviral Drugs.
CINEMA ATTENDANCES BOOM IN JUNE
Year on year cinema attendance numbers have enjoyed healthy growth and despite expectations, South African cinemas did not experience the dip in cinema attendances during the World Cup that other host countries have in preceding years.
Softlips Campaign On Target
Recent research tells us that the most regular of cinema patrons are between 16-24years of age (LSM 6-10). So when Dare Media considered the best way to speak to their ideal market for cosmetic brand, Softlips, cinema was a must-have addition to their national advertising campaign.
Spikes Asia 2010 Tv/Cinema, Print, Outdoor & Radio Jury Announced
Cinemark proudly brings you the latest news from Spikes Asia, partnered with Cannes Lions Festival, the globe’s most prestigious advertising events. Cinemark is passionate about both film and great advertising - making their energised team the perfect representative for the Cannes Lions Festival and its affiliates!
Spikes Asia 2010 Design, Digital And Direct & Promo Juries Announced
Cinemark proudly brings you the latest news from Spikes Asia, partnered with Cannes Lions Festival, the globe’s most prestigious advertising events. Cinemark is passionate about both film and great advertising! Making their energised team the perfect representative for the Cannes Lions Festival and its affiliates.
Nashua Mobile Adds Excitement To X-Games
The advent of the new 3D format immerses viewers into a new world that is often outside their imagining. Avatar’s alien race blew the minds of audiences across the globe, evoking unequivocal emotions and empathy for a fictitious race – such is the impact of 3D.
Follow The Movie In 3-D
The magic of 3-D has transformed the movie-goers experience and the industry as a whole; boosting box office sales to record highs.
Experienced South Africa judges set for Cannes Lions
Eight South African industry leaders will be representing the country at Cannes Lions International Advertising Festival 20-26 June 2010, Cinemark announced late last week.
University of Witwatersrand and Cinemark Join Forces
Cinemark is South Africa’s leading cinema advertiser and offers an attention-grabbing medium that speaks to a diverse audience.
Durban University of Technology and Cinemark Collaborate on the Big Screen
Cinemark is the advertising arm of Ster Kinekor and selected independent Cinemas nationwide. Brands use this medium to reach a diverse audience through a high-impact medium.
Cinemark reveals top screens in sa in 2009
Cinemark (representing Ster-Kinekor and a number of independent cinemas) is South Africa’s leading cinema advertising company and is pleased to announce that of the 1.4 million people who visited SA’s top ten cinema complexes in the country during 2009, 72% of these were watching the big screen at a Ster-Kinekor complex.
Cinemark – Getting To Know Cinema Audiences
Cinemark believes it is important for cinema advertisers to understand who goes to the cinema and why so that the wide range of cinema advertising offerings can be tailored to effectively target audiences and reduce advertising wastage – making it an impactful and cost effective method of getting a brand’s message across.
Spur and Panarotti’s sign with Cinemark
Cinemark, as South Africa’s leading cinema advertiser represents the lion’s share of South African cinemas and as such Spur and Panarotti’s recently made the decision to take advantage of Cinemark’s digital cinema advertising offering available in Ster-Kinekor theatres.
