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Cannes 2011  Daily Mailer

TOSHIBA TOUCHING SOUTH AFRICAN AUDIENCES WITH NEW 3D CINEMA AD

“Consumers see cinema as part of the whole cinematic experience, along with popcorn, trailers and the main feature,” says (spokesperson) of Toshiba who are gracing South African cinemas with their very first 3D advert.  As part of their inter-continental “Touchpoints” marketing campaign, Toshiba has contracted Cinemark to screen their inspiring 120” advert that takes the viewers cinema experience to new dimensions.

The commercial brings together the technology giant’s products in a beautifully crafted 3D ad that highlight the life-enhancing attributes associated with the Toshiba brand.   Produced in Los Angeles with state of the art 3D equipment, the advert features world-renowned personalities Ryan Giggs and Voice of Hollywood actor Lance Hendriksen.

Cinema offers almost unlimited creative opportunity allowing audiences to experience your brand story.  For more information on the range of platforms Cinemark has available, on and off screen, visit http://www.cinemark.co.za/.

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