Proof in the Cinema’n Pudding …

Appletiser set to follow Sex and the City with CineMARK
Beverage manufacturer Appletiser is set to advertise with CineMARK, the cinema advertising sales company responsible for the advertising sales of 65.8% of South African cinema complexes and 68.1% of South African cinema audiences, on reels preceding the Sex and the City movie releasing on 6 June.

Estee Lauder launched Beyond Paradise
On the Big Screen & InLine + In-store Sampling
Within 4 weeks of launch Beyond Paradise became the #1 selling fragrance

Pernod Ricard repositioned Chivas Regal
On the Big Screen (Golden Reel) + Outdoor Billboards
Countrywide sales showed a dramatic upswing & ‘rusty blues-town’ performance was unprecedented

Edcon launched Prato Shoe Stores
On the Big Screen only (Golden Reel)
Shortly after launch, Prato stores were packed

Dream Vacations hit the Big Screen
Golden Reel + Weekend Inline Interactives
Campaign generated an average of 1,000 qualified leads per cinema house, per weekend