THE FUTURE OF CINEMA IS THREE DIMENSIONAL

Since the turn of the century, cinema has been at the forefront of revolutionary media trends.  Evolving from excitement of technicolor and stereo sound in the 1940s, Hollywood’s digital future is encapsulated in 3D!  Cinemark, leading cinema advertising agents, are proud to be associated with the massive roll-out of 3D cinemas bringing Ster Kinekor’s total to 58 screens nationally. 

Across the globe, cinema chains are heeding the call of cinema fanatics and the film industry, afire with new 3D-thusiasm.  Yet it is not only the viewers’ experience that is transformed by the magic of 3D but this new dimension has incredible opportunity for advertisers too.  An innovative 3D cinema advert is far more memorable and is certain to give advertisers an advantage over their competitors.  The impact of 3D is seen both on and off the screen as foyer posters, standees and other promotional material are adopting a more 3D look, offering it “real-life” attributes. 

3D advertising has already taken off in South Africa, and is sure to continue on this exceptional growth path, with more than three adverts having already been produced locally.  The opportunities are endless as local music sensation Freshly Ground being the first to record a 3D music video for the international World Cup hit, Waka Waka. 

Ster Kinekor’s recent roll-out offers Cinemark’s advertising clients extended reach to areas in which 3D is making its debut; such as Rustenburg, Polokwane and Mooi River.   

With cinema classics, such as Titanic, and the Star Wars and Lord of the Rings trilogies being converted into 3D spectaculars; this new trend is more than a passing fad – 3D is the future of cinema!

For more information on how to book your 3D advertising with Cinemark alongside the barrage of new 3D titles on the way, visit their website at http://www.cinemark.co.za/.