“Consumers see cinema as part of the whole cinematic experience, along with popcorn, trailers and the main feature,” says (spokesperson) of Toshiba who are gracing South African cinemas with their very first 3D advert. As part of their inter-continental “Touchpoints” marketing campaign, Toshiba has contracted Cinemark to screen their inspiring 120” advert that takes the viewers cinema experience to new dimensions.
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Recently named the world's second largest airline in terms of market capitalisation by the International Air Transport Association; Singapore Airlines is breaking into the South African market with a bang hitting all of Cinemark’s premium cinemas across the country.
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